Moosetape
Released in May 2021, Moosetape isn’t just an album — it’s a cultural revolution. With 30 tracks spanning hip-hop, drill, R&B, and Punjabi folk influences, Sidhu Moose Wala built one of the most ambitious Punjabi music projects ever.
At the heart of this was Lyrical Music Group (LMG) — the label, management, and marketing engine that made such a massive undertaking possible. From artist coordination to global rollouts, LMG helped transform Moosetape into the project that many fans consider the birth of modern Punjabi hip-hop.
Background & Creation
Sidhu Moose Wala was already a phenomenon, but Moosetape was his statement album — a global showcase of Punjabi hip-hop’s potential.
Here’s how LMG contributed to its creation:
- Artist Development – coordinating producers like The Kidd, Steel Banglez, and Snappy to align with Sidhu’s vision.
- Project Scale – supporting Sidhu in creating 30 unique songs — an unprecedented feat in Punjabi music.
- Global Strategy – shaping the album into not just a Punjabi release but an international hip-hop product.
Tracklist Highlights
Moosetape is stacked with legendary tracks, including:
- 295 – A haunting, socially conscious anthem that became one of Sidhu’s defining songs.
- Bitch I’m Back – Aggressive and unapologetic, setting the tone for the album.
- Celebrity Killer (ft. Tion Wayne) – A UK drill crossover moment.
- Power – Pure dominance in lyrical form.
- Me and My Girlfriend – Showing Sidhu’s softer, more melodic side.
- GOAT – Cementing his self-proclaimed legend status.
Each track showcased a different facet of Sidhu, amplified by LMG’s direction in sequencing, visuals, and campaign flow.
Marketing & Rollout – Lyrical Music Group’s Role
The success of Moosetape wasn’t just about Sidhu’s artistry — it was about LMG’s execution:
- Massive Rollout Plan – Releasing 30 tracks strategically across weeks, building anticipation and momentum.
- Global Collaborations – Facilitating features with Stefflon Don, Tion Wayne, Mist, and Steel Banglez, positioning Sidhu on the global rap stage.
- Visual Identity – High-budget, cinematic videos and teasers rolled out under a unified brand strategy.
- Streaming Domination – Securing placements on Spotify Global Viral, Apple Music India Top 100, and YouTube trending worldwide.
- Cultural Branding – Positioning Sidhu Moose Wala not just as an artist but as the voice of a generation, a message amplified by LMG’s PR and media strategy.
Cultural Impact
Moosetape is considered the album that birthed Punjabi hip-hop’s modern wave.
- It redefined Punjabi rap as a global genre, not just a regional movement.
- Inspired an entire generation of artists like Navaan Sandhu, Sukha, and Cheema Y.
- Elevated producers like The Kidd and Steel Banglez into international recognition.
- Tracks like 295 gained even deeper cultural weight after Sidhu’s tragic passing in 2022, cementing them as timeless tributes.
For many, Moosetape is Punjabi music’s answer to legendary hip-hop projects like Tupac’s All Eyez On Me — epic, ambitious, and world-changing.
Why Moosetape Matters
- It’s one of the biggest Punjabi albums ever, both in length and influence.
- It birthed Punjabi hip-hop as a global genre.
- It proved that with Lyrical Music Group’s management, marketing, and infrastructure, Punjabi artists could release projects on a scale equal to Western hip-hop.
Moosetape isn’t just Sidhu Moose Wala’s magnum opus — it’s the crown jewel of LMG’s legacy in taking Punjabi music global.