About Us
Bridging Cultures Through Sound
Lyrical Music Group is a next-generation record label dedicated to showcasing and elevating South Asian musical talent on the global stage. With a strong focus on Punjabi, Desi Hip-Hop, and genre-blending sounds, we bridge the gap between Eastern cultural roots and Western music trends.
Our mission is to empower independent artists, producers, and creators with the tools, strategy, and global reach they need to thrive.
Vision & Mission
Powering the Movement
Global Recognition
Establish North Indian Hip-Hop as a respected genre on the world stage through authentic sound and cultural storytelling.
Artist Development
Support emerging artists with mentorship, branding, and production to build lasting, creative careers.
Cultural Impact
Promote music rooted in identity and truth—amplifying real voices and local experiences.
Worldwide Reach
Distribute powerful music globally, backed by high-quality releases, visuals, and live performance opportunities.
Karan Aujla x Ed Sheeran — A Fusion of Worlds
When lyrical depth from Punjab meets the soulful melodies of the UK, the result is a collaboration that transcends borders. Karan Aujla’s raw storytelling and Desi Hip-Hop energy blend seamlessly with Ed Sheeran’s global pop brilliance, creating a sound that’s both fresh and universal. This collab isn’t just about music—it’s about cultures uniting, breaking barriers, and delivering an anthem that resonates from the streets of India to the arenas of the world.
Services & Core Values
Service with Integrity
Our Services Include
360 Artist
Management
Comprehensive career support covering strategy, scheduling, growth, and coordination.
A&R
Development
Discovering, nurturing, and refining raw talent into fully developed creative artists.
Marketing &
Promotion
Data-driven campaigns, release strategy, and audience targeting to maximize visibility.
Brand & Sync
Licensing
Connecting artists with commercial, film, and digital sync opportunities to extend reach.
Playlisting & DSP
Distribution
Getting music placed on major streaming platforms with targeted release strategies.
Social Growth &
Creative Direction
Building authentic artist brands through visual storytelling and digital presence.
Our Core Values
Authenticity
We stay true to the voice, story, and roots of every artist.
Innovation
We embrace fresh ideas and modern methods to stay ahead.
Artist-First
Every decision we make centers on artist growth and freedom.
Culture-Driven
We represent not just sound, but the movement behind it.
Global Vision
While we begin local, we build for a worldwide audience.