Our Leadership
The Initiative
Lyrical Music Group (LMG) was created to solve a persistent disconnect: South Asian music hasn’t been crossing over at the scale its artistry and audience deserve. Senior leaders from the Big Three agency ecosystems and leading UK/EU firms joined forces to build a credible, scalable pathway that helps South Asian talent rise from grassroots scenes to global audiences.
Today, our community includes 560 initiative leaders across 120 countries, unified by one goal: empower South Asian artists to develop sustainably, tour globally, and find durable commercial success.
What We Do
- Connect artist development, management, touring, and marketing with culturally fluent teams across regions.
- Build partnerships between South Asian creators and global rights-holders, DSPs, media, and live markets.
- Mentor emerging talent and operators with hands-on, market-specific guidance.
LMG Directors & Leads
Angad Singh Thind
Campaign Lead (Founding Team), Toronto, Canada
Leads multi-market awareness, partnerships, and campaign execution, aligning on-the-ground activity across South Asia, the UK/EU, and North America.
External Advisory Council
These industry leaders have approved being listed as advisors to support LMG’s mission. Image links are provided for press/reference; ensure licensing is in place where indicated.
Rob Light
Managing Partner & Head of Music, CAA
Why he matters: global touring strategy; cross-genre artist development.
Lucy Dickins
Global Head of Contemporary Music & Touring, WME
Why she matters: UK/EU leadership; breaking international acts.
David Zedeck
Partner & Co-Head of Global Music, UTA
Why he matters: international expansion; festival and arena scaling.
Devraj Sanyal
Chairman & CEO, Universal Music Group India & South Asia; SVP Strategy (AMEA)
Why he matters: non-film music expansion; label/partnership strategy across India and the diaspora.
Shridhar Subramaniam
President, Corporate Strategy & Market Development (Asia & Middle East), Sony Music Entertainment
Why he matters: Asia & Middle East growth architecture; regional label strategy.
Craig D’Souza
Partner (Music), WME UK
Photo guidance: request an official press headshot from WME UK or license an editorial image.
Bhushan Kumar
Chairman & Managing Director, T-Series
Why he matters: one of the largest music catalogs and digital footprints; pivotal in film and non-film pop at scale.
Global Fellows — 560 Leaders, 120 Countries
Our backbone is a distributed network of regional curators, campus reps, promoter liaisons, and data specialists across North America, the UK & Europe, MENA, South Asia, Africa, Southeast Asia, and Oceania. Functions span A&R scouting, content operations, UGC labs, creator relations, language localization, diaspora outreach, and data quality.
How We Work With Artists
- Open Door: Artists submit work; fellows and A&R triage weekly.
- Rapid Studio: Writer/Producer matchmaking; release architecture and creative refinement.
- Campaign Sprint: Creative testing → Tastemaker seeding → Paid + Organic media → Live touchpoints.
- Rights & Scale: clean splits, global delivery, sync pitching, touring, and brand collaborations.
FAQ
Is LMG affiliated with the Big Three or major agencies?
LMG is an independent initiative. We collaborate with industry stakeholders to advance South Asian music globally.
How do artists engage with LMG?
Projects are evaluated on readiness (music, narrative, live viability). We then map a development plan across A&R, marketing, partnerships, and touring.
Where is leadership based?
Core hubs include Toronto, Los Angeles, London, Mumbai, and Dubai, with fellows operating worldwide.
Do you only work with established artists?
No. We prioritize grassroots talent and emerging creators while partnering with established acts when it amplifies cultural exchange.