Shubh
In just a few short years, Shubh has gone from bedroom recordings to global playlists. Known for his slick rap delivery and melodic hooks, the Indo-Canadian artist has become one of the most exciting new voices in Punjabi music. With viral anthems like Baller and Elevated, Shubh has carved a lane that bridges hip-hop swagger with Punjabi authenticity.
Early Life & Beginnings
Shubhdeep Singh, better known simply as Shubh, was born in Punjab, India, and later moved to Canada. Growing up in a Punjabi household abroad gave him a unique perspective—his lyrics often reflect the dual identity of diasporic life. Like many emerging rappers, Shubh began posting snippets and tracks online, slowly building a fanbase with his freestyle-heavy approach and relatable wordplay.
Breakthrough With “Baller”
Shubh’s breakthrough came in 2021 when Baller went viral across Instagram reels, TikTok edits, and Spotify playlists. The track’s laid-back yet confident delivery connected instantly with younger fans, especially in the Punjabi diaspora. The song not only topped Punjabi charts but also gained traction on global hip-hop playlists, helping Shubh reach audiences far beyond India and Canada.
Music Style & Influences
Shubh’s music is characterized by:
- Hip-hop meets Punjabi: He seamlessly blends rap cadences with Punjabi phrasing.
- Minimalist beats: His songs often feature stripped-back, bass-heavy production.
- Relatable lyrics: His storytelling touches on ambition, struggle, and identity.
He has cited influence from both Punjabi legends and Western rappers, creating a hybrid sound that appeals to global audiences.
Discography & Highlights
While Shubh’s catalog is still growing, his releases have already made significant impact:
- Elevated (2021) – A sleeper hit that showcased his lyrical abilities.
- No Love (2022) – A track that went viral on streaming platforms, crossing millions of views.
- Baller (2022) – His signature anthem, now considered a modern Punjabi hip-hop classic.
- Still Rollin (2023) – The project that confirmed his arrival as more than a one-hit wonder.
These songs have amassed millions of streams on Spotify and YouTube, with Baller alone racking up over 200M+ views across platforms.
Global Recognition
Shubh’s appeal is heavily driven by the Punjabi diaspora. His music resonates equally in Toronto clubs, London car rides, and Chandigarh college fests. International collaborations are rumored to be on the horizon, signaling his ambition to be recognized alongside mainstream hip-hop artists.
In 2023, he embarked on the Still Rollin Tour, which included dates across North America and the UK. Though not without controversy (with some shows facing cancellations due to political tensions), the tour reflected the demand for Shubh’s music worldwide.
Controversy & Resilience
In late 2023, Shubh faced backlash over a social media post that stirred political debate in India. While some of his shows were canceled, his fanbase remained largely loyal, rallying around him online and keeping his music streaming strong. Instead of derailing his career, the moment arguably amplified his visibility and reinforced his identity as an unapologetic, outspoken artist.
Latest Updates
- Shubh continues to tease new singles on Instagram, with fans anticipating a major release in late 2025.
- His Still Rollin project remains a streaming favorite, keeping him on top Punjabi playlists.
- Talks of crossover collaborations with both Indian and Western rappers are circulating in industry circles.
Why Shubh Matters
Shubh represents the next generation of Punjabi hip-hop: bold, bilingual, and built for a global stage. His rise reflects the changing face of Punjabi music, where rap and melody intersect, and where diasporic artists are shaping the sound for audiences worldwide.
Listen to My Music
